Adopt a Digital Transformation Initiative with Atlassian

When choosing the right software to begin a Digital Transformation initiative for your business, one of the most popular names that most people think of is Atlassian. 

There’s no denying that this Australian software company has established itself as one of the best providers of productivity tools for various types of businesses including startups and enterprise organizations. 

Top products include Jira Software, Jira Service Management, Confluence, BitBucket, Trello, and more, which are already being used by hundreds of thousands of teams and businesses.

In today’s post, we’ll cover all the best Atlassian products, what they do, and what features they offer to help you decide which are best for your business.

Even if you’re not immediately looking for digital business tools, going through this list, you might realize that some of their products can be useful for your business and improve certain processes. 

So with that in mind, let’s take a look at the best Atlassian cloud and data center products for various business models.

Jira Software for Agile Development

Jira Software is Atlassian’s project and development tool based on the agile methodology. There are several features in Jira Software that make it perfect for agile development.

Jira Software  can be enhanced with the Advanced Roadmaps functionality, allowing business teams to formulate long-term plans to complete projects. With Jira Software, your agile team can plan, build a backlog,  create sprints,  and seamlessly distribute various tasks among team members according to the agile methodology of your choosing.. 

The best part is that you can do all these things conveniently from their user-friendly  scrum board, kanban board, list views, or even project dashboards. You can track just about any stage of your project and set priorities, so you can also check what’s done, what’s being done, and what needs to be done as soon as possible. 

The cherry on top is the real-time reports and data visualization, which supports collaborative teamwork and data-driven decision-making during the software development process.

Jira Service Management for ITSM or ESM

There’s no doubt that one of the most critical processes for businesses is customer service, whether it be in the form of IT Service Management (ITSM) or Enterprise Service Management (ESM).

The quality of user service can make or break an organization. However, maintaining a high quality of customer and user satisfaction gets more difficult and expensive as your user base grows. 

That’s why it’s crucial to have a tool that can improve efficiency and automate your processes. And that’s exactly what Jira Service Management (JSM) does. 

With JSM, you can easily set up various workflows for customers to submit queries and requests, such as email, widgets, help center, or dedicated customer portals. 

As a help desk platform, you can also set up self-help features by integrating your Confluence knowledge base so users can find answers to many common and frequently occurring issues instead of escalating them to your service team.

This allows customers to find the answers themselves, thus significantly reducing the number of requests your team receives. The team can keep track of every single request and even prioritize the requests based on the urgency of the situation.

Opsgenie for Incident Management 

Opsgenie is another incredible tool for a vital business process – incident management. Any incident that can disrupt critical services and business processes can cause huge losses for the organization. 

To prevent it, IT teams implement incident management solutions. But even then, keeping track and prioritizing multiple tickets is a tedious task. 

The good thing is that Opsgenie can do it for you with automatic routing and prioritization so your on-call service team doesn’t succumb to notification overload.

Opsgenie sends alerts to teams through the designated channels whenever there is any incident that requires immediate attention. 

It also collects data from your systems and applications and then offers valuable insights by presenting the data in charts and analytic reports. 

You can categorize and prioritize alerts, and if an alert is left unattended, it will be escalated so that the product teams can quickly hone in on it. This can save a lot of time and money for your business as well as to reduce the overwhelm for your on-call support staff.

Opsgenie is included in Jira Service Management Cloud. Additionally, Jira Service Management Data Center can also integrate with Opsgenie so that the quality of customer service is further improved with the help of timely alerts from Opsgenie.

Confluence for Content Management

Confluence is also among one of Atlassian’s most popular products. It is a collaboration and content management tool that offers a digital space for teams to work together no matter where they are. 

It’s beneficial for teams that frequently deal with clients, as it offers a workspace where the team can update their progress and get immediate feedback from clients.

It also makes automation and collaboration a lot more fun and motivational by promoting conversation and the sharing of ideas. 

Together, you and your team can make necessary notes, develop project plans, share various notices and announcements, and improve the transparency of business processes by collaborating together on Confluence. 

And if your team consists of mostly remote workers, then this tool is definitely a must-have for your team. It promotes a knowledge-sharing culture by boosting communication between people from different teams and departments.

Furthermore, as mentioned above, your self-help documentation can be easily ported into your Jira Service Management tickets to facilitate self-help.


If you’re considering implementing one or more Atlassian products, we hope that the tools we discussed in this post can provide more value and help you get the most from your investment. 

But if you’ve never used Atlassian tools, we are happy to discuss your needs and growth goals and recommend the appropriate tool stack to help you meet your goals in the most efficient and cost-effective manner possible. 

Coyote Creek offers a deep bench of veteran IT professionals, and we’re also Atlassian Platinum Solutions Partners. We offer Atlassian migration assistance, best practices recommendations, license co-termination, and more to help you optimize your investment. 

If you’d like to discuss how Coyote Creek can support your business, reach out today and we’ll set up a time to chat.